Viva Luxe Launches in the United Kingdom with Viva Luxe during London Fashion Week
Viva Luxe / January 4th, 2019
LONDON, January 4th,2019 /For immediate release/ — Las Vegas’ leading event and entertainment agency, Future M3dia Group, is announcing it’s first foray into Europe with a content takeover of London Fashion Week. The brand used will be Viva Luxe with a focus on high-end couture. Future activations will partner with the leading global brands in the entertainment, fashion and luxury space.
Ten year anniversary continues with international expansion to Europe.
This week long event will enable Viva Luxe and Viva Vegas TV to continue to refine their marketing strategies. Together they will reach top markets throughout Europe, expand their influence in key demographics and create fresh content for fans.
“We’re excited to expand our brands internationally to multiple countries in Europe starting with the iconic London Fashion Week,” said Future M3dia Group founder and CEO of Viva Vegas TV Sancho Van Ryan.
“Viva Luxe has already done major fashion events with it’s own Gatsby Gala. It’s a series of charity runway shows with an exclusive catwalk by Saks 5th Avenue , partners included YSL, Ermenegildo Zegna and Porsche. “Pushing the envelope is in our company DNA, so I feel like London Fashion Week is a logical next step.”
“I love the world of Couture and high fashion and you can’t get a better foothold in Europe than London Fashion Week. We will begin with creating our quality signature content, and announce events and new partnerships in the months to come. This is in line with our shift into major global events like Miss Universe, major sporting events and art/film festivals.”
Porsche partners with Viva Luxe for Runway Gala
Sancho Van Ryan is an Australian entrepreneur and business owner in Las Vegas. He is the founder of Future M3dia Group, CEO of Viva Vegas TV & sits on the Board of Directors for the Official Nightclub Hall of Fame. He is an on-air personality and specializes in event based marketing, social media and content creation. He also is actively involved in the community through charitable programs with Three Square, The Leukemia and Lymphoma Society, XS and Tryst Toy Drive and The Shade Tree.
Future M3dia Group, through its portfolio of brands (Viva Luxe, Viva Vegas TV & 3ngage) has worked with global icons in hospitality and entertainment across North America including: Wynn/Encore, Saks 5th Avenue, YSL, Cadillac, Baha Mar, Miss Universe, Miss USA, Porsche, MGM Resorts International, Caesars Entertainment, Insomniac, W Hotels, SLS Hotels, SBE, Hard Rock Hotels, Maxim USA, Playboy, UFC, Monster Headphones, Ermenegildo Zegna and many more.